Category Paid Media

why use hashtags

Why Use Hashtags to Effectively Maximize Reach

Ever wondered why everyone’s raving about hashtags on social media? Well, here’s the scoop: they’re not just trendy; they’re a game-changer for your engagement levels! If you’re not hopping on the hashtag train, you’re missing out big time. Now, picture…

paid media

Paid Media Advertising: A Worthwhile Investment?

Noticed how spending on paid media has been shooting up since 2019? It’s true! And now, businesses are gearing up to allocate about a fifth of their ad budgets to this strategy. It’s clear that social media ads are becoming…