link building

Mastering Link Building For SEO: A Beginner’s Guide

So, you’re on the hunt for link power, huh?. You’ve probably heard the buzz that links, or backlinks, are the secret sauce for climbing the Google ranks. And hey, who doesn’t want to rank higher, right?

In this guide, we’ve packed together our top-notch knowledge and broken down the nitty-gritty of link building into easy-to-digest bits. No jargon, no fluff – just practical advice you can put into action right away.

But before we get into the meaty stuff, let’s dish out a few sneak peeks to whet your appetite:

  1. Starting fresh? Begin by laying down a solid foundation with a handful of foundational links.
  2. Building relationships pays off big time – having a rapport with website owners makes scoring links way easier.
  3. Want those coveted backlinks? Make sure your content is top-notch and serves up some serious value.
  4. When it comes to link power, relevancy and authority reign supreme. Aim for links from reputable sites in your niche for maximum impact on your Google rankings (and possibly other search engines too).

Ready to master the art of link building strategies for SEO? Let’s do this!

The Basics Of Link Building

Alright, picture this: think of links as votes. When other websites link to your page, it’s like they’re saying, “Hey, this page is worth checking out!” That’s basically how Google’s PageRank algorithm works.

So, the more high-quality backlinks your page has, the better it tends to rank in Google. If you’re aiming to outshine a competitor, you’ll probably need to snag more links than they have.

Now, don’t get me wrong, snagging the top spot on Google isn’t just about collecting links. Google considers various factors. However, links are a big deal—they’re a powerful signal that Google pays close attention to, and they can seriously boost your search rankings.

But what exactly is link building, and how do you go about it?

Link building is basically the process of getting other websites to link back to your pages. The goal? To beef up the “authority” of your pages in Google’s eyes, so they climb higher in search results and attract more traffic.

How To build Links

So, when it comes to boosting your website’s visibility through link building, there are essentially four main strategies people tend to lean on:

  1. Adding Links: This one’s straightforward. You visit a website and pop your link in there manually.
  2. Asking for Links: Ever sent out emails to website owners, politely asking for them to link back to you? That’s the asking-for-links strategy in action.
  3. Buying Links: Similar to asking, but this time you’re offering some cash (or maybe something else) in exchange for those precious links.
  4. Earning Links: This is the gold standard. You create something so awesome that people naturally want to link to it. Think viral-worthy content.

Now, if you’re not keen on doing all this legwork yourself, you can always hire a seasoned link builder or a link building agency to handle it for you. And let’s face it, many digital marketers and business owners end up taking this route because building links is no walk in the park.

But here’s the thing—even if you decide to outsource link building, having a basic understanding of how it works can be super handy. It’ll help you gauge if the person or team you hired is doing a stellar job or dropping the ball.

So, let’s dive deeper into each of these strategies, shall we?

Adding links

This is when you head over to a website that isn’t yours and manually add your link there.

Now, there are some common strategies that fall under this category:

  1. Creating social profiles.
  2. Submitting to business directories.
  3. Listing on review sites.
  4. Engaging in forums, communities, and Q&A sites.

It might seem like a breeze to build links this way, but here’s the catch: Google doesn’t give much weight to these links. They’re easily obtainable, which means they lack real value in Google’s eyes.

Moreover, they don’t give you much of an edge over your competition. If you can place your link on a website, so can they.

However, don’t dismiss these tactics entirely. Some seasoned link builders actually kick off their strategy with these links, dubbing them ‘foundational links.’

Think about it: most online businesses already have profiles on major social networks, directories, and review sites like Yelp or Trustpilot. Each of these profiles contains a link back to their website.

Asking for links

It’s basically reaching out to other website owners and asking them nicely to link to your site. But hold on a sec, you can’t just hit up any old website and ask them to link to your page about cookie recipes when they’re all about data science. You gotta be strategic!

That’s where “link prospecting” comes in. It’s all about finding websites that actually make sense to link to yours. The more effort you put into this, the better your chances of success.

But why would these other website owners even bother linking to you? Well, ideally, your content should be so darn good that they can’t help but want to share it with their visitors.

Now, not every page on your site is gonna be a masterpiece worthy of a million links. That’s where some clever tactics come into play:

  1. Guest posting: Write a killer article for someone else’s site and sneakily link back to yours.
  2. Skyscraper technique: Find outdated or inferior pages that lots of sites link to, then create something way better and let those linkers know about it.
  3. Resource page link building: Hunt down pages listing similar resources and ask to be included.
  4. Broken link building: Sniff out dead pages with lots of links, recreate the content on your site, and tell all those linkers about it.
  5. Image link building: Spot sites using your images without credit and kindly request a link.
  6. HARO and journalist requests: Be the expert source they’re looking for and score yourself a link.
  7. Unlinked mentions: Turn mentions of your brand into clickable links.
  8. PR: Serve up a juicy story for them to cover.

Buying links

Many website owners are open to linking to you if you’re willing to pay them. Seems simple, right?

But hold on! While paying for links might sound like a quick fix, it’s actually a risky move. Google frowns upon this practice, seeing it as a way to game the system. And trust me, you don’t want Google mad at you. If they catch you buying links, they might just boot your site from their search results entirely.

Plus, there’s the risk of wasting your hard-earned cash on links that won’t even boost your site’s ranking. That’s like throwing money down the drain.

So, here’s the deal: We’re not about to show you how to dance around Google’s rules by buying links. Nope, not here. Instead, we’re all about playing it safe and smart.

Now, here’s the thing: Some folks in the SEO world still resort to buying links to climb up those search rankings. But here’s our approach: We’re all about finding legit, effective strategies to help your site grow without risking your business or your bank account.

Earning links

Earning links is where you score links to your website without even lifting a finger. Sounds awesome, right?

Imagine this: people voluntarily linking to your website because it’s just that good. But here’s the deal: it won’t happen unless your website has something truly remarkable that others can’t help but share.

So, what makes your website link-worthy? Here’s the scoop:

  1. Your company’s exclusive data: Got some juicy stats or insider info? Share it!
  2. Results of experiments: You’ve put in the hard work, now flaunt those results!
  3. Unique ideas and strong opinions: Be the voice that stands out in the crowd.
  4. Industry surveys: Who doesn’t love some fresh insights?
  5. Breaking news: Stay ahead of the curve and watch those links roll in.

Remember, it’s all about offering value that others can’t resist sharing.

What Makes A Good Backlink?

Understanding the ins and outs of link building is key—it can make or break your SEO game.

Why? Because strategic link building can skyrocket your Google rankings.

So, let’s dive into how to spot those golden opportunities for link building that truly pack a punch:

link building


‘Authority’ in link building? Is all about how trustworthy and credible a website or page is. And guess what? The better the authority, the more powerful its backlinks can be.

So, when you’re building links, aim for those high-authority sites. Getting a link from them can seriously boost your page’s ranking.

Think about it this way: a link from The Wall Street Journal packs a much bigger punch than one from some random blogger. Aim high, folks!


When it comes to link building, relevance is key – and it’s not just us saying it; even Google backs this up on their “how search works” page. They emphasize that beyond simply matching keywords, they also evaluate content’s relevance to a query by considering factors like links from prominent websites.

So, here’s the deal: rather than chasing every link opportunity that comes your way, focus on getting links from sites that actually relate to yours. Let’s say you’re running a site on SEO consulting. Getting a link from a top-notch yoga website might feel like a win, but in terms of boosting your rankings, it might not do much. Instead, aim for links from authoritative sites in the realms of SEO, consulting, or marketing.

Remember, the more relevant the linking site is to your niche, the more it’ll benefit your SEO efforts.


When it comes to link building, where your link appears on a page can make all the difference. A solid backlink nestled within the main body of a webpage? That’s gold.

Google’s got its eyes on this too, with a patent specifically addressing link placement. It’s all about the likelihood of someone clicking that link based on where it sits.

Simply put, the higher up your link is (think top of the page), the more authority it packs. So, those links tucked away in sidebars or hanging out in footers? Not exactly the cream of the crop. Aim for prime real estate within the page’s content to maximize your link building efforts.

Anchor text

Ever wondered what that clickable text in a hyperlink is all about? Well, that’s what we call anchor text! And guess what? It’s not just there for show. Both search engines and us humans rely on it to figure out what the linked page is all about.

So, the key is to make your anchor text relevant and descriptive. Think about it like this: when you see an anchor text like “The Margator,” Google gets a clear signal that the linked page is probably a home page to a company named The Margator. But if it’s something generic like “its website,” well, that’s not very helpful, is it?

In simpler terms, good backlinks come with anchor text that actually tells you what to expect when you click. So, when you’re building links, remember: descriptive and relevant anchor text is the way to go!

Nofollow vs follow

You know when you’re browsing the web and you stumble upon a link with that mysterious “nofollow” tag? Well, let me break it down for you.

So, “nofollow” is like the polite way of saying, “Hey search engine, don’t follow this link.” It’s often used when folks want to share a link but don’t necessarily want to vouch for it. You’ll spot it in the source code of a webpage, chilling out like this: rel=”nofollow”.

Check out this example:

<“” rel=”nofollow”>Anchor Text</a>

Keep in mind, Google doesn’t give nofollow links the same SEO juice as regular ones. But they still have their perks, like getting your brand out there and bringing in some referral traffic.

Now, let’s talk about the cool kids on the block: follow links. These are your standard links, no special attributes attached. They’re like the VIP passes of the internet, passing along ranking credit and implying a nod of approval.

Here’s how a follow link looks:

<“”>Anchor Text</a>

But wait, there’s more! Besides nofollow and follow, there are a couple of other attributes site owners can slap onto their links:

  1. rel=”sponsored” for those links that are part of ads or sponsorships
  2. rel=”ugc” for links within user-generated content, like comments or forum posts

Now, here’s the kicker: Google treats these attributes as hints about how to handle the links. So, while they’re not the end-all-be-all, they do give a little nudge in the right direction.

Final Word

In a nutshell, mastering link building for SEO is the key to climbing the ranks. Quality over quantity reigns supreme, so focus on high-authority, relevant links with strategic placement and descriptive anchor text. Need expert guidance? Partner with The Margator’s SEO services today and dominate the digital landscape!